👋 Hey, Nick and Julia here, co-founders of Playkit.

Last year, we were just two twenty-somethings navigating the chaos of early startup life. No secure jobs or stable income. Just a love for marketing and a knack for making noise online.

Thanks to a few well-timed tweets and cold DMs, the Internet brought us together. At the time, the “playbook” everyone followed (traditional influencer campaigns and paid ads) wasn’t delivering results. So we asked ourselves: what if we tried something totally different?

‍Our idea was simple but unconventional: take a dozen TikTok creators, coordinate exactly what and when they post, follow a tight formula, and flood the FYP with content that looked and felt organic…only it was strategically engineered to convert.

That experiment worked better than we ever imagined.

Fast-forward: Playkit is now a 7-figure agency. We’ve run 50+ campaigns, generated over 500 million views, and worked with some of the hottest startups in the game, like Substack, Flo Health, and Remini. Today, we manage 200+ college creators and run large-scale ambassador programs you’ve probably seen on your feed without realizing it.

But here’s the thing…Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social.

‍We're sick of vague clichés like "stay consistent" or "find your niche" that don't actually help anyone. Even worse, most people gatekeep their real strategies or hide them behind paywalls. That’s not our style.

So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.

Yes, you’ll learn. But you’ll also laugh, take way too many screenshots, and you'll walk away with actionable, tactical gems, like:
- Actual DMs that got big creators to say “yes” (and why they worked)
- Step-by-step breakdowns of creator briefs that went viral
- Proven frameworks to replicate and reverse-engineer top-performing content
- Real metrics, budgets, and results behind massively successful campaigns
- Fast, simple ways to test and iterate your content to drive immediate growth

Think of this show as your backstage pass to the strategies that top brands and creators actually use but rarely talk about publicly. It's friendly, it's funny, and it's genuinely useful. Whether you’re a marketer under pressure to hit big numbers, a founder looking to scale your organic reach, or just someone who wants to learn how the social growth game really works, this podcast is your ultimate cheat code.

Let’s cut the fluff, ditch the gatekeeping, and start winning on social.

— Nick & Julia
‍Co-Founders, Playkit